About
45 Years of Pallet Wrapping, from Day One
I was one of the first people in Europe to sell pallet wrapping machines. Since 1981, I have assessed over 1,000 sites in 25+ countries, and I still find savings at almost every one.
“We were among the first in Europe. We had to sell the concept of pallet wrapping itself.”
The Story Behind the Expertise
In 1981, I started selling pallet wrapping machines at Matco BV. Pallet wrapping was so new in Europe that I had to sell the concept itself. Most companies had never seen a machine wrap a pallet. My first sale was a Full Web machine to Bendien in Naarden (The Netherlands), a company producing Pokon and Cysal, using 150-centimetre wide film.
Over the following decades, I worked across the full supply chain. Matco was acquired by Bordex, which became part of AEP, the American packaging group. That evolved into AFP, and later Trioworld. Through every transition, I deepened my knowledge of both machines and film, a combination that very few people in this industry have.
After retiring, I found I could not sit still. I had spent over four decades building expertise that companies across Europe still need. So I founded Stretch Film Advice, working as an independent expert and agent for the world’s largest stretch film producer. Today, I visit sites across Europe, and the pattern I see everywhere is the same: companies wasting thousands of euros on film because nobody has shown them what is possible with modern 67-layer multilayer technology and proper machine settings.
Key Milestones
Started in stretch wrapping
Began selling some of Europe’s first pallet wrapping machines at Matco BV. Had to sell the concept of pallet wrapping to an industry that had never seen it.
Moved into stretch film
Moved from machines to film as Senior Account Manager at AFP, gaining deep expertise in multilayer stretch film technology.
Broadened industry expertise
Senior Sales Engineer at Trioworld, combining machine and film knowledge across European markets.
Stretch Film Advice founded
Founded Stretch Film Advice as an independent expert, representing the world’s largest stretch film producer. Over 1,000 sites assessed and counting.
Started in stretch wrapping
Began selling some of Europe’s first pallet wrapping machines at Matco BV. Had to sell the concept of pallet wrapping to an industry that had never seen it.
Moved into stretch film
Moved from machines to film as Senior Account Manager at AFP, gaining deep expertise in multilayer stretch film technology.
Broadened industry expertise
Senior Sales Engineer at Trioworld, combining machine and film knowledge across European markets.
Stretch Film Advice founded
Founded Stretch Film Advice as an independent expert, representing the world’s largest stretch film producer. Over 1,000 sites assessed and counting.
Expertise
Core Competencies
Machine Expertise
I know approximately 40 different machine brands and types. From manual turntables to fully automatic ring wrappers, I understand exactly which settings (gear ratios, pre-stretch percentages, wrap force, overlap patterns) deliver the best results for each machine.
Film Knowledge
As an agent for the world’s largest stretch film producer, I work with the latest 67-layer multilayer technology. I know which film construction works for which application, and why a 10-micron multilayer film can outperform a 23-micron conventional film.
European Network
Active in over 25 European countries, from Latvia to Greece and everywhere in between. I work with a network of distributors and visit end-users directly, wherever the pallets are.
Proven Results
95% of my assessments achieve more than 30% savings. In the most dramatic case, a client went from 540 grams of film per pallet to 200 grams, achieving over 63% reduction with a more stable load.
The Difference
Why the Combination Matters
Film sellers know film. Machine suppliers know machines. I have spent 45 years working with both. That is why I can walk onto a site, look at the machine, look at the film, and tell you within minutes where the waste is and how to fix it.
| Film Sellers | Machine Suppliers | Stretch Film Advice | |
|---|---|---|---|
| Film selection expertise | |||
| Machine settings knowledge | |||
| On-site optimisation | |||
| Verified cost reduction | |||
| European distributor network |
45 Years of Experience, One Phone Call Away
Whether you distribute stretch film or use it on your own line, I can show you exactly where your savings are. The first step is always a conversation.